Perception of family and non-family company logos in eye tracking and face reading studies - Więcek-Janka, Ewa; Łukaszewicz, Sylwia; Sukiennik, Katarzyna; Śliwińska, Alicja (Wydawnictwo Uniwerstetu Marii Curie-Skłodowskiej)
Keywords: family businesses; non-family business; marketing; visual identity; logo; eye tracking; face reading; brand management