Decoding online consumer behaviour towards counterfeits: insights from systematic literature review and future research framework - Jażdżewska-Gutta, Magdalena; Nikodemska-Wołowik, Anna Maria; Wach, Dagmara (Wydawnictwo Uniwerstetu Marii Curie-Skłodowskiej)
Keywords: counterfeiting; consumer behaviour; online shopping; tangible products; systematic literature review