@misc{Ugolkov_Ievgenii_Supporting, author={Ugolkov, Ievgenii and Karyy, Oleh}, howpublished={online}, publisher={Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej}, language={eng}, type={artykuł}, title={Supporting the customer journey with digital instruments of marketing communications}, keywords={customer journey, customer experience, customer journey map, content}, }